Last night, wifey and I went to opening home game for Atlanta Thrashers. The owners of the team believe so strongly that they will have a good year that they are giving away a one year lease on a volvo for EVERY home game that they win! Of course I would assume that the Volvo dealer is paying for most of that but how many teams (or companies for that matter) would stand that strongly behind their product that they would risk giving away around 45 volvos this year?
Also last night they gave away a goodie bag to every fan (even those in the nosebleed seats) that had a tshirt, some "thunder sticks" and other stuff in it. On the way out every fan received a mini Stanley Cup. Usually when teams give away something it is usually to the first 5000 or so fans to show up but last night, all 18000+ (sold out game) received the goodies. I was amazed.
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